Faye Holland, HR Tech World and #disruptHRtech blogger interviews Founder and Director of Peachy Mondays Gordon Adam in advance of their first outing at HR Tech World Spring.
FAYE: Who is Peachy Mondays and what do you do?
GORDON: Peachy Mondays is a Scottish start-up which has built an easy-to-use employee feedback management platform giving deep insight in days, rather than months. It includes mobile-friendly ‘apps’ including Surveys, Pulses & Anytime Feedback, but the key is that they all feature what we call ‘targeted anonymous dialogue’ which lets employers follow up until they understand ‘why’ people respond as they do. This means our platform can be used for any internal comms strategy or business driver (engagement, performance, change etc.). Rather than survey providers, our ‘competition’ is perhaps follow-up focus groups and meetings which organisations normally undertake to understand survey data.
FAYE: Why did you decide to take part in disruptHRTech this year?
GORDON: We’ve spent 2 years developing our platform and taking it to mid-sized local (Scottish) clients for testing, feedback and enhancements. Now we’ve been told we’ve got a great, unique and useful product, flexible and scalable for Enterprises, so we’re ready to tell the world. The audience at disruptHRTech sounds perfect, HR focused, tech-savvy, and looking for smart new ways to improve their organisations. Peachy Mondays is perfect for consultants, so we’re also hoping to meet possible partners. So we’re expecting a lot!
FAYE: Who are your targeted principal ‘buyers’ and then who are the ‘users’ – is there a profile?
GORDON: Our buyers could be HR, internal comms or engagement people, or indeed senior managers – anyone who understands the importance of employee feedback and wants a more efficient way to get it. Typical size is 500-30,000 employees, but we have smaller clients and are also speaking with one business of 130,000 employees.
Users are often the same as ‘buyers’ but line managers and external consultants can be given restricted admin access, so users can be any stakeholder with a need to understand a volume of employee feedback.
FAYE: How does your solution help performance and engagement?
GORDON: To improve performance and engagement using feedback you need 3 things, 1. the right questions, answered with integrity, 2. a complete understanding of the reasons for the answers, and 3. ability for management to take appropriate actions. Other feedback tools really stop at number 1. but with Peachy Mondays because management can quickly go back and ask further questions directly to individuals or groups (based on their responses) and continue dialogue as required, they can quickly get the complete understanding. Small individual issues are quickly fixed and big ones can fully examined before interventions, so we cover all 3 bases.
FAYE: How do you differentiate yourself in what is becoming a very busy market for employee feedback platforms?
GORDON: It is a busy market with good products, but feedback is becoming increasingly important to employers. Most products do one thing or another, monolithic surveys, fixed question pulses, real time messaging etc. – ours does it all and more! So customers can decide what works best for them, and experiment. All our ‘apps’ are integrated in one platform so there’s one familiar interface for employees and administrators. We’ve also got Enterprise scale administration, clever textual response management, and of course our Targeted Anonymous Dialogue is the key to really drive value. Is that enough?
FAYE: How does your technology platform work and how easy is it to integrate?
GORDON: It’s cloud based, so dead easy to set up and start using straight away. We set up a Super User who can then literally publish their first feedback request in minutes. We think it’s quite intuitive, but we’re always there to offer help, guidance and best practice tips; although it’s easy, careful planning and communication is important for successful projects. We have a very agile and responsive development approach and although we haven’t yet integrated with HR systems, our architecture makes it fairly straightforward – we’re waiting for our first integration project.
FAYE: What future plans do you have for development?
GORDON: As we start working with enterprise sized clients, integration is a near future plan. We also see combined employee feedback management as a strategic imperative for organisations – all feedback sources combined, so we’re planning apps for other HR areas like L&D and performance management. If an annual survey highlights management capability an issue in one department, quickly clicking to examine 360s might then for example show better evidence.
FAYE: Tell me a little about the team and how they work?
GORDON: We have two founders; myself who has a long entrepreneurial background building (and exiting) HR service businesses, and my partner James Anderson who is an analytics expert and founded several businesses over the years. I tend to focus on commercial activities whilst James is in charge of product innovation and development, but we mix and match. We’re closely supported by our software development partners, and some associate consultancy partners. This year we will build a team based around customer requirements, although we hope to keep lean and build an effective partner network to grow worldwide.
For more information on Peachy Mondays check out these links and resources
Gordon Adam email@example.com 07825 398740
About Faye Holland
Faye works with a range of technology firms as an external consultant providing strategic, implementation and communications expertise. She has a strong HR network around the globe from advisors, analysts, providers and enterprise customers, and stays ahead of all the latest developments through activities such as involvement in the blog squad for HR Tech.