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Euan helps organizations, and more importantly the people in them, get their heads around social media, social business, and the social web both inside and outside the firewall. He has unique experience in doing this from his time as Director of Knowledge Management at the BBC where they deployed social enterprise systems - forums, blogs and wikis - on a significant scale. Since leaving the BBC Euan has worked with major organizations such as Nokia, the World Bank, and NATO and has unique insights into how to make the latest technologies work for you and your organization. His book Organizations Don't Tweet was recently published and is on sale in bookshops around the world. You can read more about it here: http://bit.ly/s8j8Mg Euan publishes a newsletter which is full of information to help organizations get the most out of the social web for their business. You can register to receive my free newsletter by filling in the form you will find at this address http://euansemple.com/newsletter/

Looking forward to HR Tech World London it is easy to get caught up in the widespread enthusiasm for the new. New technology, tools, new cultures, new ways of working. But how much of it sticks? What happens when you return to the office and the pressures of the daily grind? How do you hold on to the vision of what is possible?

Being realistic helps. Never forget that IT have been selling magic wands for decades. “Just buy this new platform and transform your business”, or even “It’ll be alright in the next version of the beta”. The reality is very different and much more challenging. More challenging because it involves people and change.

And what about all those exciting case studies? “If I could just make my company more like Zappos things would be so much easier”. Just because something worked for another company doesn’t mean it will work for you. Your situation is different, your people are different, your opportunities are different.

So how do you move towards your own brave new world? As I once, rather grumpily, tweeted “Stop reading case study porn and get on with it”. Take what you see at conferences and make it your own. Use it to reinforce your commitment and courage. Use it to build your own compelling story and use that story not only to persuade others┬ábut to sustain yourself when the vision dims and “the real world” beckons.