Coming in at #20 in our disruptHR series, Faye Holland, disruptHR lead blogger interviews Geke Rosier, Founder of RightBrains.
Faye Holland, disruptHR lead blogger interviews Geke Rosier, Founder of RightBrains to find out more about her work on skilling up and increasing the number of women in the digital technology field.
FAYE: Hi Geke, why don’t you give me a quick overview of what you are trying to achieve with RightBrains
GEKE: In this age of rapid technological developments such as big data, cloud and innovative robotics, more right-brain thinking is needed in a world governed by left-brainers. Success is largely determined by creativity, intuition, adaptability and openness. It is a field with many career opportunities for women. Unfortunately, the share of women is still extremely low. RightBrains aims at growing the number of women who choose a study or career in digital technology. How?
- Through our platform we tell inspiring stories and provide information about digital transformation, innovation and leadership to make digital technology attractive for women. Besides image building, the platform also communicates about upcoming events, educational programmes and vacancies.
- Together with partners, such as Nyenrode Business University, we invent educational programmes that will educate and inspire female talents to become digital leaders of our future.
- RightBrains gives advice on team composition by using the Management Drives methodology.
- The number of girls choosing a STEM (science, technology, engineering and mathematics) study is growing but still very low. RightBrains works together with partners to recruit young talents from the top STEM universities in The Netherlands.
FAYE: Why did you decide to take part in disruptHR this year and what would you like to achieve as a result of your participation?
GEKE: The reason I decided to take part in disruptHR is because I believe that HR has a crucial role in digital transformation where we still lack an enormous inequality of women versus men. So it is important that we all tell stories about the enormous career opportunities for women in digital technology, show role models, et cetera.
FAYE: So specifically, why should HR take an interest in your product or service?
GEKE: The next years of digital transformation will not be about technology but about agility, experimenting and breaking through old patterns. How do we give employees that spot on the horizon in a fast moving context and organisation that becomes more and more unstable? Very few leaders saw the speed of digital disruption coming. Where we will stand in ten years no one can predict. Creating an environment where we change from control to influence, influence the mind-set of people, stimulate open communication and outside-in thinking. That is where I see a very important role for HR.
FAYE: What makes your product unique?
GEKE: RightBrains is a unique concept because we bring together talented women with passion for digital technology, businesses and universities on our platform.
FAYE: Do you have any plans for expansion outside of the Netherlands?
GEKE: Yes, we are currently setting up a collaboration with a European multi- stakeholder partnership and we’ll be sharing details in due course.
Company size: 3 employees and 1 student
Key customers: 4 clients just signed up for our platform
Target industries: Large organisations in their phase of digital transformation; IT-services industry; mature internet organisations like Facebook, Google, Coolblue etc.; and fast growing software companies
What function within HR is your product designed for: HR strategy, consulting, communications and recruitment
Geke is a marketing specialist and entrepreneur with 25 years of experience in marketing in its broadest sense. In 2004 she started ForceFive, a consulting company in the area of Business IT alignment. She believes in diversity because this produces better results and innovation. To support diversity in digital technology Geke launched a book ‘Ronde vormen in IT’ (2011), a one year educational programme on digital leadership (2013), RightBrains (2014) and a magazine ‘I LOF IT’ (2015). Previously, Geke worked for Microsoft, has a BBA degree from Nyenrode Business University and a MBA degree from Thunderbird, American Graduate School of International Management.
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