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Ryan Holmes, the founder and CEO of HootSuite, describes social media as “the most disruptive form of communication humankind has seen since the last disruptive form of communications, email.” It is hard to argue against this statement. Social Media has become a natural part of our lives – whether it comes in the form of latte pictures on Instagram, running Twitter campaigns for your job in marketing or staying in touch with friends and family. Platforms like Facebook, Twitter, LinkedIn and others now allow recruiters to be as precise in candidate targeting as necessary. Watch below the experts of social media recruitment – Katrina Collier, Matt Alder and Matt Buckland – discuss the subject in the Media Lounge of HR Tech Europe 2015. We also prepared for you a list of 10 brilliant campaigns in case you need some inspiration, which you can download at the bottom of this page.

  • Hi Sai,

    Thanks again for another useful article. I had a client in the real estate sector ask us why we were appearing in social media much more this year than the last two years and my answer was quite simple…BRANDING.

    This client said that he did not see the absolute need to be visible in social media because all of their business is really old style face to face.

    I asked…..how many people can you reach each day with a face to face meeting? 8 (one per hour)

    My argument to him was that social is VIRAL and VIRAL is good for any business.

    As a company we are now using Facebook, Twitter, LI, Pinterest and You Tube



  • Hi Mark,

    Thank you. And yes, indeed, in this day and age social no longer seems an option. It is almost as if a company is not legit unless it has social media presence.