Ryan Holmes, the founder and CEO of HootSuite, describes social media as “the most disruptive form of communication humankind has seen since the last disruptive form of communications, email.” It is hard to argue against this statement. Social Media has become a natural part of our lives – whether it comes in the form of latte pictures on Instagram, running Twitter campaigns for your job in marketing or staying in touch with friends and family. Platforms like Facebook, Twitter, LinkedIn and others now allow recruiters to be as precise in candidate targeting as necessary. Watch below the experts of social media recruitment – Katrina Collier, Matt Alder and Matt Buckland – discuss the subject in the Media Lounge of HR Tech Europe 2015. We also prepared for you a list of 10 brilliant campaigns in case you need some inspiration, which you can download at the bottom of this page.